Ground Up + Brewery Lane
When the team at Ground Up got in touch about capturing content for their brewery, the brief was refreshingly simple: show off the good stuff—great pours, tasty bites, and a chilled-out vibe.
We spent a relaxed half-day on site creating a mix of stills and video content that captured the essence of what makes Ground Up such a staple in the Wanaka scene. From beers with mates to showing off the line-up of food available, the focus was all about the experience.
Rather than over-staging anything, we kept things natural - highlighting the way locals and visitors alike settle in to enjoy the space. From the indoor and outdoor group shots to the close-ups, the visuals were all about feeling present in the moment.
The result is a set of imagery and short video clips that can be used across Ground Up’s website and socials, helping tell their story in a way that feels authentic to them.
