Capturing 125 Years of Patersons
Location
Wanaka
Cromwell
Queenstown
Christchurch
Client
Patersons
To help celebrate their impressive 125-year milestone, Patersons brought me on board for a multi-day, multi-city shoot across Christchurch, Queenstown, and Wanaka. The goal? To create a versatile suite of photo and video content that reflects the people, projects, and principles that have shaped their legacy.
Over several days, we captured everything from sweeping aerials of major developments to behind-the-scenes shots of the team in action - surveying sites, collaborating in meetings, and working out in the field. Across each location, we focused on the details that make Patersons what it is: the landscapes they’ve helped shape, the projects they’re proud of, and the culture they’ve built along the way.
As well as project and branding imagery, we also created a consistent library of staff headshots and captured a wide range of candid footage for use across web and social channels.
The end result is a full suite of photography and video content that helps tell Patersons’ story in a clear and contemporary way - connecting the heritage of the brand with its current direction and future vision.
A big thanks to the entire Patersons team for being so generous with their time and for trusting me to bring this milestone campaign to life.
“I absolutely love the video and the images. You’ve done an amazing job. Absolutely stoked. It’s just as I imagined it would be. Thanks for capturing the warmth, pride, and personality of our team so authentically. ”
