A Fresh Perspective on a Queenstown Retreat
Platinum Villas in Queenstown brought me on board for a full visual refresh of their marketing content – a two-day shoot designed to capture the essence of their luxury alpine accommodation.
The brief was to showcase both their Lake View and Alpine View apartments through a mix of architectural photography, lifestyle imagery, and short-form video. We focused on creating a library of visual assets for use across their website, social media, booking platforms, and print materials – all tailored to highlight the premium experience they offer.
Across the two days, we produced a wide range of content: architectural stills that highlight each room’s layout, natural light, and mountain or lake views; lifestyle moments featuring models enjoying the space and using on-site amenities like the bike station; and relaxed, professional staff portraits to help humanise the brand.
We also created video walk-throughs of each room type, tailored for web and social use – giving prospective guests a clear, engaging sense of what they can expect.
Whether it’s a boutique hotel or alpine resort, quality visual content makes all the difference when it comes to standing out in a competitive accommodation market. It was a pleasure working with the team at Platinum Villas to create a set of imagery that brings their offering to life with clarity and warmth.
